Aegean presents new uniforms designed by Sophia Kokosalaki

Aegean Airlines has introduced new uniforms for its pilots, cabin crew and airport ground handling staff, designed by London-based Greek fashion designer Sophia Kokosalaki. This choice is part of the airline's policy of supporting and promoting the work of Greeks around the world.

Kokosalaki commented: "The image of AEGEAN is one of a dynamic, modern, Greek airline and I tried to reflect and convey that in my designs. I admire AEGEAN for the ethos that runs through all their activities and their trajectory and growth they have achieved over the years. The uniform is functional and elegant with a hint of Grecian classicism. Modernity, realism and quality were of major importance."

Bringing together the company's corporate colours (deep blue, red and grey) and Kokosalaki's designer identity, the new uniforms represent more than just a new look, but also signal the start of a new chapter for the company. The new uniforms and accessories are practical, allowing easy movement while working, while being stylish and elegant.

"I tried to retain my designer identity as well as AEGEAN's corporate identity," Kokosalaki said. It is difficult to design clothes for many different people in different roles and achieve a beautiful effect that will please everyone. It was a great responsibility, because first impressions are important. I would like people to see Greece also as a modern, cultural and sophisticated society."

-- Roula Saloutsi, A3