AIR CANADA INTRODUCES NEW LIVERY WITH TRULY NATIONAL SPIRIT
TORONTO, MONTREAL and VANCOUVER, February 9 - Air Canada introduced a new livery inspired by the country culture, heritage and nature landscapes, on an occasion that marked 80 years of Air Canada and the 150th anniversary of the foundation of the country.
The new livery branding touches many areas of Air Canada, including new elegant carrier-wide uniforms, improved international cabin with on-board premium products and new wine selection that complements menu items. The fleet livery shows more accentuation on Canada’s flag with a red iconic maple leaf on a black background for strong stand-out inspired from black loon aquatic bird, white Angle Glacier and red-colored maple leaves.
Air Canada partnered up with Vancouver-born fashion designer talent to redesign employees’ uniform with a refreshed look with red accents and finer details. The tailored designed uniform shows chic charcoal and black fabrics with red accents and details. Air Canada took its new livery branding further more to include new premium menu choices as well to include a selection of signature new dishes and wine; showcasing the finest Canadian ingredients from across the country.
Air Canada has taken delivery of 23 new Boeing 787 Dreamliners with 14 more planned by 2019 – all offering the new international cabin standard. In addition, the airline completed the reconfiguration of its entire Boeing 777 fleet of 25 aircraft with the state-of-the-art Dreamliner cabin configuration and in-flight entertainment systems.
-- Mohamed El Hageen