Air India flies Star Alliance flag at ITB

BERLIN, March 9 -- More than 175,000 visitors descended on Berlin last week to attend the world's largest tourism trade show known today simply as the ITB (derived from its original German name: Internationale Tourismus Börse).

Premiering as a Star Alliance member carrier this year was Air India, who included not only the Alliance logo but also imagery (including the ad from the marketing campaign) as part of their booth design.

The majority of the other member carriers were represented in some form, ranging from very large booths to being represented as part of their home country's tourism authority.

Brussels Airlines kept their traditional location in the Africa Hall, as their main long-haul business is Africa. They were flanked by Ethiopian Airlines on one side. For similar reasons Singapore Airlines found its “home" in Australia, while TAP had a double presence at the Brazil and Portugal booths.

Home carrier Lufthansa used the occasion to announce details of their new Eurowings low cost long-haul services from Cologne. Moreover the airline briefed the media on the progress of their current on-board product upgrade. As of the third quarter this year all Lufthansa long-haul aircraft will feature the new seats in First, Business and Premium Economy.

In discussions with representatives of the member airlines the consensus was that the outlook for leisure travel in 2015? was positive, with many carriers receiving more sales leads and enquiries than in the previous year.

Uwe Müller, Head of Sales, Germany & Home Markets, Deutsche Lufthansa AG: “For Lufthansa, this year's ITB was an all-round success. We had more talks and meetings with our business partners on our stand than in any other year. For us as a global airline, the fact that there are so many visitors from around the world means that ITB is an outstanding platform for presenting our key topics and products directly to our customers. That is something we only succeed in doing on the Berlin Exhibition Grounds."

-- Markus Ruediger