Brussels Airlines employees (and CEO!) bike Africa

BRUSSELS, January 27 — 45 Brussels Airlines employees and 20 CEOs, including SN's own CEO Bernard Gustin, today started a 400 km mountain biking tour of Senegal and Gambia to support local and Belgian organisations and raise awareness about the potential of the African continent in the aftermath of the Ebola crisis. The goal is to raise 150,000 euros for charity.

Brussels Airlines has strong links with African and remained true to the west African region throughout the Ebola crisis, so providing important transport links to the region for medical and support workers. It subsequently launched the initiative Africa is not Ebola to help the region recover from the severe economic impact sustained.

Bike For Africa was first organized in 2011 in Rwanda and Burundi, when the airline's employees and Belgian companies raised €93,000 for SOS Children's Villages. Two years later, the team followed into the footsteps of Stanley in Uganda. Bike For Africa raised €140.000 for the CoRSU Hospital in Kampala and the United Fund for Belgium that year. This time, Brussels Airlines wants to raise €150,000 for three different charities in Gambia, Senegal and Belgium.

Bike for Africa is organized within the context of b.foundation for Africa, the Corporate Social Responsibility program founded by Brussels Airlines in 2010. With this program the airline supports numerous NGOs and humanitarian projects that share the same passion for Africa.

Bike For Africa can be followed live via the Bike For Africa blog and the Facebook page of b.foundation for Africa. If you have a few minutes, this video from 2014 captures the spirit of the event.

-- Janet Northcote