Star Alliance creates Digital Services Platform with Accenture

Star Alliance has launched a Digital Services Platform (DSP) as a first step to an overall enhancement of digital and mobile services. It was developed and implemented in conjunction with global professional services company Accenture.

The DSP can gather data provided by an individual member airline or third-party source and make it available to all members, enabling them to build it into their own customer-facing digital applications. The longer-term aim is to allow customers to use any member airline’s website or mobile application to obtain all the information they need for travel on several Star Alliance member airlines.

“Most frequent travellers have a ‘home airline’ in our network and would prefer to control their entire travel experience through a single app or website,” said Star Alliance CEO Jeffrey Goh. “We are therefore working to create central capabilities that can be shared for use by our individual members.”

The DSP is an integral part of a wider Star Alliance strategy to place the customer at the centre of its activities, especially since today’s travellers are ‘always connected’, thanks to their mobile devices. Hence they expect services and information updates at their fingertips and to be able to take control of their own journey.