EVA reveals new aircraft livery

SEATTLE, November 12 – EVA Air revealed a new corporate identity and airplane livery on November 11 when it took delivery of its 22nd Boeing 777-300ER.

The new corporate identity retains its original compass design, borrowed from the logotype of its parent Evergreen Group, and symbolising the airline's seamless network and services. The simplified tail design establishes the compass as the focal point for the EVA Air brand and represents the carrier's commitment to quality service and flight safety.

An elegant curve that flows the length of the aircraft and the dark-green belly showcases “The New EVA Difference" in the livery design, EVA said. Together, these livery design elements illustrate EVA's commitment to becoming a globally respected airline and to maintaining consistency in its core identity and values.

EVA also revealed new inflight music to accompany the new livery. The airline worked in cooperation with renowned soundtrack master Ricky Ho to create a sound for the boarding experience that makes flying more relaxing and enjoyable. Ho used the ocarina, an ancient wind instrument and type of vessel flute, to specially create three melodious pieces, “Love is the Answer," “Horizon" and “All things bright and beautiful."

EVA will add seven more Boeing 777-300ERs and six more A321-200s by the end of 2016. After all of its new aircraft are delivered, EVA's fleet will include more than 80 airplanes. EVA will deploy its new 777-300ERs on North America routes. The new aircraft will equip EVA to increase its North American services to 77 flights a week by the end of 2016.

-- Janet Northcote