Madame Tussauds unveils "Singapore Girl" waxwork

SINGAPORE, March 5 - Madame Tussauds Singapore and Singapore Airlines on Tuesday announced the launch of a wax figure of the iconic Singapore Girl, one of Singapore's best known icons.

The figure is modelled after Ms Nur Surya Binte Mohamed Ambiah, a flight stewardess with Singapore Airlines (SIA) who joined in 2007 but left to start a family in 2011 and rejoined SIA in 2012 under the Returning Crew Scheme.

“We are truly delighted to have created a wax figure of the Singapore Girl; she is a global icon and the epitome of grace and hospitality. Representing a leading Asian brand, the iconic Singapore Girl is well-known all over the world and therefore we wanted to feature her in our attraction which aims to showcase the best of Singapore!" said Ms Sharon Wong, Marketing Manager, Madame Tussauds Singapore.

“The Singapore Girl, with her distinctive sarong kebaya, is a global icon and one of the most instantly recognisable figures worldwide. She is perennial and appeals to both young and old. Our customers have a strong emotional connection with our brand as a result of her iconic image. Her contribution to SIA's brand is invaluable and we are excited for her to be featured in Madame Tussauds Singapore," said Mr Marvin Tan, Singapore Airlines Senior Vice President Cabin Crew.

This is the second figure of a Singapore Girl to be produced by Madame Tussauds.

The first was modelled after Ms Lim Suet Kwee and was launched in 1993. Ms Lim, who is now Assistant Manager for Crew Performance, played a crucial role in the selection process for the new Singapore Girl wax figure.

Several factors were considered during the selection process, the most important of which was the fact that she should embody the characteristics of the Singapore Girl, such as Asian grace, hospitality and commitment to service. Other factors include her poise and confidence in presenting herself.

Madame Tussauds wax attractions first opened over 200 years ago. Today, the company has permanent exhibitions in 20 locations worldwide, including Singapore.

-- Janet Northcote