Meet the sound of Star Alliance Gold Status

FRANKFURT, April 8 - World-renowned jazz musician and composer Hugh Masekela interpreted the sound of Gold Status exclusively for Star Alliance and member South African Airways, taking centre stage in a series of Star Alliance "bespoke" campaigns designed in partnership with our individual member airlines, in this case South African Airways.

Hugh Masekela has dedicated his life to music. He first picked up a trumpet in the early '50s and has been playing ever since. During the last six decades he has released over 40 albums and has collaborated with musical greats such as Janis Joplin, Otis Redding, Jimi Hendrix, Marvin Gaye, Paul Simon and Stevie Wonder.Restless, Hugh Masekela still travels to share his unique sound with the world. South African Airways and Star Alliance help him reach audiences worldwide in the comfort of Gold Status.

The campaign will be featured on South African Airways' in-flight entertainment systems, in its airport VIP lounges and via its social media as well as by Star Alliance on its website and social media.

The movies produced for this campaign can be viewed on the Star Alliance YouTube channel.

Originally launched in 2012, the Star Alliance "bespoke" campaigns are a global communications platform for the co-creation and distribution of unique branded content via the Alliance, member airlines and paid for channels. Each campaign is developed in close collaboration with the participating Star Alliance member carrier and showcases one of their well-known, elite customers who regularly travels internationally on the Alliance network.

-- Sara Macías