New Star Alliance campaign focuses on hubs

FRANKFURT, November 2 - Star Alliance is celebrating the expanse of our network across the globe!

For its final marketing campaign for this year, we are focussing on the choice we give to passengers, The Alliance`s connectivity now spans across over 50 airport hubs worldwide. So we can offer customers more options than any other alliance when making connecting flights, rewarding them with more flexible and less stressful travel under our wing.

The creative we are using to tell this story is inspired by navigation and route planning on maps. Using gold pins to represent our hubs, we have threaded the colours of some of our member airlines through them to illustrate the variety of ways our customers can get from 'A to B.

-- Janet Northcote