Star Alliance airlines run joint stand with Heathrow at BTS

LONDON, UK, March 4 - Star Alliance joined forces with Heathrow Airport to set up a shared stand at last week's Business Travel Show in London, Europe's largest hosted-buyer corporate travel show.

All 25 member airlines operating into the UK were present in a special purpose booth that gave each airline an area to display its own brand identity. It also allowed space for pre-scheduled appointments with show participants over the two days.

The conference also had educational seminars and a travel technology component.

Buyers were able to discover not only global travel brands in air, but also accommodation, travel management, innovative traveller services and technology providers.

--Janet Northcote