Star Alliance launches new website for customers

FRANKFURT, 25 November -- Star Alliance has redesigned its website to offer a fresh, modern look and user friendly experience across both desktop and mobile devices, complementing the individual websites of its member airlines.

Upgrades to its iPad and Android apps to improve usability and add new features will also be available shortly, as part of a wider initiative to meet the needs of today`s travellers for information at their fingertips.

The new website, accessible under www.staralliance.com, adopts bold visual design throughout as well as mobile-friendly navigational principles that allow it to be accessed easily on any size of screen. Its information and content is targeted to the audience of Alliance travellers, who regularly fly on more than one of the Alliance's 28 member airlines.

“We have responded to the fact that more and more customers want to have the latest information at their fingertips, wherever they are," said Star Alliance's Vice President for Customer Experience and Information Technology Justin Erbacci. “The new site allows us to bring more tailored information to Alliance customers, so extending and complementing the information offered by each of our member airline's own web presence."

The website is a one-stop shop for access to information about the whole of the Star Alliance network, the benefits offered to its frequent flyers, and about Star Alliance products for both leisure and business travel. In many cases, the site offers links to a member airline website for deeper research. At appropriate moments, the visitor is prompted to share location details and other information that allows site personalisation, particularly when the customer is at an airport and travelling on the same day. Holders of Gold and Silver Star Alliance status are “recognised" with an enhanced visual experience.

-- Janet Northcote