Switzerland member carriers hold their annual Star Alliance Sales Force Workshop

The member airlines of Star Alliance in Switzerland held their annual Sales Force Workshop in Zurich, with over 30 sales representatives and managers in attendance. This annual team-building exercise, now in its 12th year, is designed to refresh knowledge about Star Alliance products and services for customer-facing employees, and also to update them on the local 2015 Star Alliance market activities in Switzerland.

Richard Carret, Regions Director, Market Development presented a keynote on Industry Outlook and Global Strategy of Star Alliance at the event, which was held at Restaurant Belvoirpark near Lake Zurich. This location is affiliated with and conveniently linked to a hotel management school where airline participants then combined a session of brainstorming local Star Alliance promotional tactics with lessons on mixology and food preparation.

“The end result of this workshop was a better understanding and appreciation of the contributions of fellow alliance members, helping to focus our efforts outwardly against competitors rather than inwardly, fostering team spirit as a 'Star Alliance Family'," said Jonas Walter, Sales & Marketing coordinator for the Switzerland Country Steering Council.

-- Passaree Tanphaichitr