How Star Alliance became the largest by market share
The first airline alliance founded, the Star Alliance , which is headquartered in Frankfurt, Germany, was launched on May 14, 1997, and it sought to revolutionize global travel. The organization united carriers from around the globe with the sole intention of improving global connectivity, helping streamline the passenger experience, and bringing the world closer together. In the nearly two decades since the organization was launched, the Star Alliance has amassed 25 different member airlines and operates a combined fleet of over 5,000 aircraft. The Star Alliance has beaten out its two primary rivals, Oneworld and SkyTeam, to both have the largest number of members and affiliates and the largest market share. According to research from Statista, of all the passengers that traveled worldwide in 2024, 17.4% were doing so on a Star Alliance-operated flight. SkyTeam's market share sat at a lower 13.7% and Oneworld's was around 11.9%, both significantly lower than the Star Alliance number. This obviously introduces a rather fascinating question. Why was the Star Alliance able to rapidly become the world's largest airline alliance and maintain its standing today? What decisions has the alliance made that helped it capture significantly more of the market than its competitors? In this article, we will attempt to find the answer to both of these questions, by carefully examining the alliance and its history.
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