British Airways wins battle of the brands for third year running
The old guard of traditional transport and manufacturing brands are at the top of the Superbrand 2016 survey, seeing off competition from younger and “sexier” technology companies. British Airways outperformed 1,600 rivals to take the top spot for the third year in a row while watchmaker Rolex holds second place ahead of Lego and electronic goods specialist Dyson. “The rejection of the new for trusted, traditional brands continues to defy expectation that some challengers, such as technology enabled or social-based brands, would break through,” said Stephen Cheliotis, CE of The Centre for Brand Analysis, which compiled the results on behalf of Superbrands UK. “In fact the reverse is true, with conservatism evident among the British public after years of crisis." <br/>
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British Airways wins battle of the brands for third year running
The old guard of traditional transport and manufacturing brands are at the top of the Superbrand 2016 survey, seeing off competition from younger and “sexier” technology companies. British Airways outperformed 1,600 rivals to take the top spot for the third year in a row while watchmaker Rolex holds second place ahead of Lego and electronic goods specialist Dyson. “The rejection of the new for trusted, traditional brands continues to defy expectation that some challengers, such as technology enabled or social-based brands, would break through,” said Stephen Cheliotis, CE of The Centre for Brand Analysis, which compiled the results on behalf of Superbrands UK. “In fact the reverse is true, with conservatism evident among the British public after years of crisis." <br/>
