Surf Air to launch in European market
Europe's traditional airlines, already challenged by budget rivals, could face a new threat at the business class end of the market later this year when Surf Air Europe starts flying. Venture capital-backed Surf Air Europe will start connecting London to Geneva, Zurich and Cannes from October, operating a subscription-model where customers pay a US$3,250 monthly fee for unlimited travel. Although small - the airline will initially fly 3 8-seater aircraft - the new service could take some of British Airways' and SWISS' most lucrative customers: those who tend to fly business class and pay extra for flexible tickets. Surf Air Europe will try to imitate what its sister company, Surf Air, has done in California. Launched 3 years ago, that company now has 3,000 members and is due to start making a profit in the next quarter. <br/>
https://portal.staralliance.com/imagelibrary/news/hot-topics/2016-07-11/unaligned/surf-air-to-launch-in-european-market
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Surf Air to launch in European market
Europe's traditional airlines, already challenged by budget rivals, could face a new threat at the business class end of the market later this year when Surf Air Europe starts flying. Venture capital-backed Surf Air Europe will start connecting London to Geneva, Zurich and Cannes from October, operating a subscription-model where customers pay a US$3,250 monthly fee for unlimited travel. Although small - the airline will initially fly 3 8-seater aircraft - the new service could take some of British Airways' and SWISS' most lucrative customers: those who tend to fly business class and pay extra for flexible tickets. Surf Air Europe will try to imitate what its sister company, Surf Air, has done in California. Launched 3 years ago, that company now has 3,000 members and is due to start making a profit in the next quarter. <br/>
