Airlines' ground lounges offering more, especially for men

Private suites, butler service, onboard showers, closets full of pajamas … international airlines have launched plenty of flashy amenities in their first- and business-class cabins in recent years. But the perks on the ground are just as exciting. One trend we're excited to see on the uptick? Full-service spas in airlines' premium lounges, often with a high-end cosmetic brand as partner, and special emphasis on a discerning male clientele. In fact, Virgin Atlantic's Spas and Salons Manager Rebecca Creer says that 65% of the customers using the spa at the airline's flagship London Heathrow Clubhouse are men. Here's how some of the best airline lounges in the world are pushing the envelope in the spa department beyond chair massages for the masses-and what you need to do to be pampering-eligible.<br/>
Bloomberg
http://www.chicagotribune.com/news/sns-wp-blm-airports-perks-011f5b7a-b706-11e6-939c-91749443c5e5-20161201-story.html
12/1/16