SIA to introduce blockchain for frequent flyers

SIA will use blockchain technology for a new airline loyalty digital wallet expected to be rolled out in Q3 of the year. The airline will use the technology for its KrisFlyer programme, providing users with a digital wallet app to spend frequent flyer miles on a range of products. SIA in collaboration with KPMG Digital Village and Microsoft said it will use a company owned private blockchain, initially involving retail merchant partners in Singapore. The airline’s CE Goh Choon Phong said the development “is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customers. It is in line with our recently unveiled Digital Innovation Blueprint, under which we aim to be the world’s leading digital airline.” <br/>