Air Italy stresses separation from Qatar brand
Air Italy chief customer experience officer Rossen Dimitrov has stressed during the Farnborough air show that the relaunched Meridiana is "an Italian brand" and that its relationship with Qatar Airways is simply about "learning". The Italian carrier's activities at the show are heavily tied to the presence of 49% shareholder Qatar Airways. Air Italy has a Boeing 737 Max 8 on display alongside Qatar Airways aircraft and is conducting operations from the Doha-based carrier's chalet. But for Dimitrov, himself an ex-Qatar Airways executive, the Italian start-up has a clear identity of its own. "We look at Air Italy as an Italian brand... Qatar Airways is a brand on its own. Qatar Airways is a global brand." He adds: "It's good to learn from Qatar Airways, but in no way do they tell us how to position our brand or how to design our services or product."<br/>
https://portal.staralliance.com/imagelibrary/news/hot-topics/2018-07-20/unaligned/air-italy-stresses-separation-from-qatar-brand
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Air Italy stresses separation from Qatar brand
Air Italy chief customer experience officer Rossen Dimitrov has stressed during the Farnborough air show that the relaunched Meridiana is "an Italian brand" and that its relationship with Qatar Airways is simply about "learning". The Italian carrier's activities at the show are heavily tied to the presence of 49% shareholder Qatar Airways. Air Italy has a Boeing 737 Max 8 on display alongside Qatar Airways aircraft and is conducting operations from the Doha-based carrier's chalet. But for Dimitrov, himself an ex-Qatar Airways executive, the Italian start-up has a clear identity of its own. "We look at Air Italy as an Italian brand... Qatar Airways is a brand on its own. Qatar Airways is a global brand." He adds: "It's good to learn from Qatar Airways, but in no way do they tell us how to position our brand or how to design our services or product."<br/>
