Malaysia Airlines, ReveMax in revenue strategy plan

Malaysia Airlines has teamed up with ReveMax to enhance and strengthen the airline’s commercial decision-making and business processes with the aim of profitability. It said on Monday ReveMax, a leading provider of digital strategic solutions, will work with it to implement the airline’s revenue maximisation solution (ARMS). ARMS is powered by artificial intelligence (AI) and machine learning (ML). It added that the platform provides predictive and prescriptive intelligence, connecting different airline departments and guiding them in making smarter strategic decisions with the aim of profitability and sustained financial good health of the organisation. “This partnership allows ReveMAX to bring its innovative ARMS Solution, a strategic decision support platform (SDSP), the first of its kind in the world to provide a complete and comprehensive picture of an airline’s revenue and cost ecosystem.<br/>