AirAsia food delivery off to slow start in S’pore; CEO Tony Fernandes says it will take time to grow

AirAsia's food delivery service in Singapore is off to a slow start in the four months since it launched, with just about 100 orders daily. AirAsia CE Tony Fernandes provided the update during a virtual media roundtable on Thursday. But he said the performance of the airasia food platform so far was "exactly what we predicted", with AirAsia's priority now to improve the platform's technology infrastructure. Fernandes said: "We have only been in Singapore for a few months, I didn't say I was going to be No. 1. We just want to launch, slowly build it up and get more services across." He said AirAsia has not done much marketing for its food delivery business, but will do so once it sorts out the tech system. airasia food was launched in Singapore in March with about 80 restaurants. It offered a commission rate of 15%, which was lower than that charged by the three major food delivery operators - GrabFood, foodpanda and Deliveroo. Restaurants that had initially signed up included well-known names Swee Choon Tim Sum Restaurant and No Signboard Seafood. But both restaurants were no longer listed on the platform Thursday. Fernandes cited the example of how AirAsia was built up over several years to illustrate how it would take time for airasia food to get off the ground.<br/>
Straits Times
https://www.straitstimes.com/singapore/transport/airasia-food-delivery-service-in-singapore-getting-about-100-orders-daily-as-ceo
7/23/21