Finnair launches carbon offsetting scheme for passengers

Finnair has launched a new initiative to encourage passengers to seamlessly offset their flight emissions with a service that combines Sustainable Aviation Fuel and trusted climate projects. Finnair is now inviting its passengers to offset their flight emissions with a service that combines Sustainable Aviation Fuel (SAF) and trusted climate projects. The initiative, which has gone live, allows Finnair customers to calculate their flights’ emissions and seamlessly offset their journey by choosing a mix of the two. Customers can easily access this new platform, powered by Chooose, via finnair.com, where the pricing varies depending on how the contribution is shared between SAF and offsetting projects selected by the airline. Eveliina Huurre, Finnair SVP Sustainability commented: “Both Finnair and our customers are keen to reduce the CO2 footprint of air travel and we want to offer our customers a simple and transparent way to do this. “Our service combines two important tools, offsets and SAF, which both are needed to reach carbon neutrality in aviation.” The high price and limited availability of SAF still presents challenges for increasing its usage in commercial aviation, therefore stimulating demand and supply is important to drive down its price and increase its availability. <br/>