Lufthansa targets kids in Bangkok

Children and families have risen to deserve a dedicated service from airlines -- that is how Lufthansa sees it. The carrier now offers a dedicated check-in counter especially for children and family travellers at Suvarnabhumi airport. Bangkok is the first airport in Asia-Pacific to offer this unique service. Lufthansa's family check-in service is another example of the airline's focus on children and families, said Dirk Grossmann, Lufthansa general manager for Thailand and the Mekong region. Children are an important customer group for Lufthansa, he said. The new service is designed to create a memorable flying experience for children from the moment they arrive at the airport. At the family check-in counter, children can climb a few steps to watch the check-in procedure and receive their boarding pass and a special "best friend" boarding pass for their teddy or cuddly toy accompanying them on the flight. Up in the air the airline offers fancy kids' menus, presented in a child-friendly and colourful way. <br/>