SIA introduces unlimited data roaming in-flight, for a fee

In conjunction with Singapores’ mobile provider M1 Limited and SITA’s Mobile OnAir, Singapore Airlines will introduce unlimited in-flight mobile data roaming on its flights. M1’s customers will have inflight data roaming charges capped at $17.50 per day (S$25). “With this new in-flight data roaming service, travellers can stay in touch with their loved ones, answer important e-mail or simply get the latest social media updates,” said P. Subramaniam, Chief Marketing Officer, M1. SITA’s Mobile OnAir service offers global coverage which passengers can use to call, text or for mobile data applications in-flight. On average, 37% of the airline’s customers connect to the onboard mobile network. A total of 19m passengers took advantage of the service in 2015 and 65% of passengers who connected to SITAOnAir’s mobile network, used the service for data applications. “We want to make it very simple and offer transparent prices for passengers to use their phones during flights,” said François Rodriguez from SITA OnAir. <br/>