Alaska Airlines signs new ad agency, designer for new uniforms
As part of its new brand refresh and marketing campaign, Alaska Airlines has chosen a new advertising agency of record, its first agency change in 20 years. Alaska selected Mekanism, an agency based in New York and San Francisco, ending its relationship with Seattle-based WONGDOODY, a spokeswoman for the carrier said. Mekanism’s clients include Starbucks, Amazon and Nordstrom Rack. “Mekanism’s strategic approach to delivering breakthrough creative and mastery of digital advertising set them apart,” Alaska VP-marketing Sangita Woerner said. Alaska’s brand refresh includes a new livery, which will debut on new Boeing 737 aircraft in the next month. The carrier expects to repaint its entire fleet in the next 3-4 years. This is the carrier’s first brand refresh in 25 years. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-02-15/unaligned/alaska-airlines-signs-new-ad-agency-designer-for-new-uniforms
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Alaska Airlines signs new ad agency, designer for new uniforms
As part of its new brand refresh and marketing campaign, Alaska Airlines has chosen a new advertising agency of record, its first agency change in 20 years. Alaska selected Mekanism, an agency based in New York and San Francisco, ending its relationship with Seattle-based WONGDOODY, a spokeswoman for the carrier said. Mekanism’s clients include Starbucks, Amazon and Nordstrom Rack. “Mekanism’s strategic approach to delivering breakthrough creative and mastery of digital advertising set them apart,” Alaska VP-marketing Sangita Woerner said. Alaska’s brand refresh includes a new livery, which will debut on new Boeing 737 aircraft in the next month. The carrier expects to repaint its entire fleet in the next 3-4 years. This is the carrier’s first brand refresh in 25 years. <br/>
