Forget Bali, come to Kota Kinabalu: Malaysia Airlines boss Christoph Mueller

Malaysia Airlines plans to begin heavily promoting Malaysia as an alternative holiday destination to Bali in the local market after having lost some of its Australian traffic by ending its popular flights to Paris and Amsterdam. "We will introduce our new airline in the months to come in Australia, really doing roadshows and demonstrating what we can offer to nice places like Kota Kinabalu and so forth," Malaysia Airlines CE Christoph Mueller said Monday. Malaysia Airlines ended its flights to Paris and Amsterdam last month, leaving London as its sole European destination as part of a strategy of returning the loss-making carrier, hit by two aircraft losses in 2014, to profitability. Mueller said Malaysia Airlines’ focus in the Australian market would now shift primarily on traffic going to Malaysia or other parts of Asia. <br/>