Hainan’s Lucky Air rebrands as low-cost carrier
Hainan Airlines’ subsidiary Lucky Air has rebranded as a LCC to further explore the potential in the Chinese low-cost market. As one of the most profitable carriers among Hainan Airlines’ subsidiaries, the carrier operates a fleet of 28 aircraft with plans to expand to 40 aircraft this year. Lucky is reconfiguring its cabin into all-economy class and taking various measures to reduce operating costs at all levels. According to the carrier’ s marketing director Zhang Guoping, it has increased the ratio of direct sale to 51% from 30% last year and this figure is expected to reach 60% this year. “So far, low-cost carriers account for 26% share of global market, but China’s low-cost carriers are still in an early phase,” Lucky Air president Ding Yongzheng said. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-03-31/unaligned/hainan2019s-lucky-air-rebrands-as-low-cost-carrier
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Hainan’s Lucky Air rebrands as low-cost carrier
Hainan Airlines’ subsidiary Lucky Air has rebranded as a LCC to further explore the potential in the Chinese low-cost market. As one of the most profitable carriers among Hainan Airlines’ subsidiaries, the carrier operates a fleet of 28 aircraft with plans to expand to 40 aircraft this year. Lucky is reconfiguring its cabin into all-economy class and taking various measures to reduce operating costs at all levels. According to the carrier’ s marketing director Zhang Guoping, it has increased the ratio of direct sale to 51% from 30% last year and this figure is expected to reach 60% this year. “So far, low-cost carriers account for 26% share of global market, but China’s low-cost carriers are still in an early phase,” Lucky Air president Ding Yongzheng said. <br/>
