SAS Scandinavian Airlines introduces premium cabin bid system

SAS Scandinavian Airlines is seeking to improve yields by allowing economy-class passengers to bid for available premium seats. The new system, SAS Upgrade, will be introduced from April 25. Similar arrangements exist on other airlines. Rather than having premium cabin seats go empty, carriers allow travellers to enter a bid for an upgrade. Even if the carrier does not receive a full business or premium economy fare, it at least receives more money than if the passenger had travelled in the main cabin. In the case of SAS, passengers will be able to seek an upgrade from the time of booking their seat until 48 hours before departure. They decide how much they are willing to pay for a premium seat and enter a bid, either with funds or points from SAS’s Eurobonus loyalty program. <br/>