The reviews for Batman v Superman have generally been abysmal. But there is one place where the film has some major fans: the corporate offices of Turkish Airlines. The carrier made a big play on cross-promotion with Warner Bros. for the release this year, with entertaining ads touting 2 new “destinations” – Metropolis and Gotham City. The videos attracted 30m views on social media in the first 3 days after launching, and now the ads have more than 52m views on YouTube alone. And they are in line with the change in marketing approach for an airline that has been working for better recognition. Despite flying to the most destinations of any airline, Turkish has struggled to make itself a household name – and has been increasing its marketing budget by hundreds of millions of dollars over the past 5 years to change that. <br/>
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If gestures mean anything, United just completed a great week. The CE spent US$1m buying shares. The carrier reached a deal with dissident hedge fund shareholders. The biggest union applauded a new labour agreement. Q1 earnings beat estimates. And in an exercise in extraordinary customer service, a college choir met a concert obligation because United somehow managed to find an available aircraft and arrange a dedicated flight after a snowstorm closed the Denver hub. Sadly, that wasn't the United that investors saw. Rather, they saw weak guidance on current quarter passenger revenue per available seat miles, followed Thursday by a disastrous earnings call, where executives failed to muster convincing responses to analysts questions. Between Wednesday's close and Thursday's opening, United shares fell 10%. <br/>