JetBlue CE: Virgin America price became too high
JetBlue Airways president and CE Robin Hayes has confirmed publicly for the first time that JetBlue was the rival bidder for acquiring Virgin America, which has entered into an agreement to be purchased by Alaska Air Group. Alaska agreed to pay US$57 per share for Virgin America. “We did consider acquiring Virgin America as a way to more quickly build our [US] West Coast presence,” Hayes said. But he explained that the price reached a point where JetBlue concluded it would make more sense for it to continue to organically grow on the West Coast. “Acquiring Virgin America would have simply accelerated” organic West Coast growth plans already in place, Hayes said, adding that JetBlue came to view buying Virgin America as “a nice to have rather than a must have” deal. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-04-27/unaligned/jetblue-ce-virgin-america-price-became-too-high
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JetBlue CE: Virgin America price became too high
JetBlue Airways president and CE Robin Hayes has confirmed publicly for the first time that JetBlue was the rival bidder for acquiring Virgin America, which has entered into an agreement to be purchased by Alaska Air Group. Alaska agreed to pay US$57 per share for Virgin America. “We did consider acquiring Virgin America as a way to more quickly build our [US] West Coast presence,” Hayes said. But he explained that the price reached a point where JetBlue concluded it would make more sense for it to continue to organically grow on the West Coast. “Acquiring Virgin America would have simply accelerated” organic West Coast growth plans already in place, Hayes said, adding that JetBlue came to view buying Virgin America as “a nice to have rather than a must have” deal. <br/>
