Why Spirit Airlines wants to fly to smaller cities
Spirit Airlines flies to roughly 200 markets and says its ultralow-cost model would work in more than 500. Its new CE, Bob Fornaro, is ready to test that notion by starting flights to some smaller cities. “Our objective is to be more nimble and less predictable in our [fleet] deployment,” Fornaro said Tuesday. The airline has about half its capacity in 5 large markets: Fort Lauderdale, at 30%, followed by Las Vegas, Los Angeles, Chicago, and Dallas. The rest is allocated to major cities with large populations, many of which also happen to be hubs for bigger airlines keen to keep Spirit away. Yet as the carrier grows from its fleet of 83 aircraft to 148 by 2022, it will need medium and small cities with leisure travellers—or potential leisure travellers, if the price is right to spur them to take a trip. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-04-28/unaligned/why-spirit-airlines-wants-to-fly-to-smaller-cities
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Why Spirit Airlines wants to fly to smaller cities
Spirit Airlines flies to roughly 200 markets and says its ultralow-cost model would work in more than 500. Its new CE, Bob Fornaro, is ready to test that notion by starting flights to some smaller cities. “Our objective is to be more nimble and less predictable in our [fleet] deployment,” Fornaro said Tuesday. The airline has about half its capacity in 5 large markets: Fort Lauderdale, at 30%, followed by Las Vegas, Los Angeles, Chicago, and Dallas. The rest is allocated to major cities with large populations, many of which also happen to be hubs for bigger airlines keen to keep Spirit away. Yet as the carrier grows from its fleet of 83 aircraft to 148 by 2022, it will need medium and small cities with leisure travellers—or potential leisure travellers, if the price is right to spur them to take a trip. <br/>
