LATAM Airlines emerges as a global player
Airline liberalisation in Latin America has transformed a mixture of bloated and inefficient govt-owned airlines into a more stable and sustainable industry. Nowhere is that more evident than what LATAM has achieved over the last several years following its creation in 2012 through the historic cross-border merger between Chile’s LAN and Brazil’s TAM airlines. It has emerged as the top airline in the region and the number two player in the US-Latin American market. “Airlines have had to adapt to market changes and developments and compete in what is a global industry,” LATAM Airlines Group CE Enrique Cueto said of the many strategic initiatives the company has undertaken to get where it is today. “Until relatively recently, however, there was no Latin American airline with a regional presence that could compete at a global level." <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-07-15/oneworld/latam-airlines-emerges-as-a-global-player
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LATAM Airlines emerges as a global player
Airline liberalisation in Latin America has transformed a mixture of bloated and inefficient govt-owned airlines into a more stable and sustainable industry. Nowhere is that more evident than what LATAM has achieved over the last several years following its creation in 2012 through the historic cross-border merger between Chile’s LAN and Brazil’s TAM airlines. It has emerged as the top airline in the region and the number two player in the US-Latin American market. “Airlines have had to adapt to market changes and developments and compete in what is a global industry,” LATAM Airlines Group CE Enrique Cueto said of the many strategic initiatives the company has undertaken to get where it is today. “Until relatively recently, however, there was no Latin American airline with a regional presence that could compete at a global level." <br/>
