Malaysia Airlines appoints new CCO

Malaysia Airlines has appointed Arved von zur Muehlen as CCO, effective Sept. 5, succeeding Paul Simmons who will be leaving in mid-September. Malaysia Airlines CEO Peter Bellew said von zur Muehlen will “focus on developing a comprehensive and sustainable plan to improve Malaysia Airlines’ marketing, sales, products and customer service.” The company said von zur Muehlen is formerly Qatar Airways SVP-commercial network operations and Swiss International Air Lines as VP-international sales across 18 online markets. He also spent over 15 years with Lufthansa Airlines covering a wide breadth of portfolios in revenue management, sales and marketing and left the airline as MD-Greater China. According to a company statement, he will play a crucial role in the next phase of the turnaround, focusing on restoring Malaysia Airlines' position as a leading international carrier and developing innovative customer-centric services—part of the company’s marketing strategy to increase sales and promote Malaysia as a destination.<br/>