Swiss to quit Geneva?
Such a decision would have been unthinkable a few years ago. But today’s airline business is more hard-nosed than ever and weekend reports in the Sonntagszeitung suggest that Swiss may withdraw from Geneva in 2018. Why? It is because Swiss continues to lose money on its Geneva short-haul operations. And Swiss is under pressure to save money wherever it can. According to the airline’s staff in Geneva, a business plan is being drawn up which would see its operations being taken over by Eurowings with its lower [than Swiss] operating costs. The problem that Swiss faces in Geneva is that its market share is small compared to its budget rival EasyJet. And Geneva is EasyJet’s base in Switzerland. EasyJet’s low fares mean that Swiss is under considerable pricing pressure in the Geneva market. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-08-23/star/swiss-to-quit-geneva
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Swiss to quit Geneva?
Such a decision would have been unthinkable a few years ago. But today’s airline business is more hard-nosed than ever and weekend reports in the Sonntagszeitung suggest that Swiss may withdraw from Geneva in 2018. Why? It is because Swiss continues to lose money on its Geneva short-haul operations. And Swiss is under pressure to save money wherever it can. According to the airline’s staff in Geneva, a business plan is being drawn up which would see its operations being taken over by Eurowings with its lower [than Swiss] operating costs. The problem that Swiss faces in Geneva is that its market share is small compared to its budget rival EasyJet. And Geneva is EasyJet’s base in Switzerland. EasyJet’s low fares mean that Swiss is under considerable pricing pressure in the Geneva market. <br/>
