Virgin Atlantic to offer live TV on its Boeing 787s

Virgin Atlantic is to offer live TV on its Boeing 787s after signing a partnership with Panasonic Avionics and IMG. “The service is being rolled out to the 787 [family] now, and all 13 aircraft will be fully equipped by the end of the year,” Virgin Atlantic said. Passengers will be able access 3 live TV channels―BBC World News, CNN International and Sport 24― through either their own devices or their seat-back screens. Virgin Atlantic EVP–customer Jill Brady said the move was prompted by customer demand for current affairs and sporting events coverage. Earlier this year, Virgin Atlantic CE Craig Kreeger said that innovation was key to turning around his airline’s results. Virgin Atlantic is aiming to achieve sustained profitability by 2018. By summer 2017, all of the airline's aircraft will be equipped with Wi-Fi connectivity. <br/>