Budget airline Volaris likes where it's going as DFW-Mexico routes take off

For the last 10 years, Volaris has been trying to get travellers off of buses and onto its planes. The carrier launched in 2006 with a focus on intra-Mexico travel -- where buses still reign supreme -- but over the last several years it has also been expanding its presence in the US to cater to Mexican-Americans who want to visit friends and family south of the border. The strategy seems to be paying off, with Volaris now serving 22 destinations in the US, including 4 in Texas. Now, with a revised air travel agreement taking effect this week that will lift restrictions on the flights between US and Mexican cities, there’s even more room for Volaris to grow. But they’re sure to encounter stiff competition, as US carriers like Southwest Airlines and other low-cost Mexican airlines look to grow their share of cross-border traffic. <br/>
Dallas Morning News
http://www.dallasnews.com/business/airline-industry/20160824-budget-airline-volaris-likes-where-it-s-going-as-dfw-mexico-routes-take-off.ece
8/24/16