THAI targets tasty catering profit source

Thai Airways International (THAI) plans to export baked goods and curry sauces to increase revenue streams. The airline hopes to sell frozen baked goods and curry sauces sold in cartons under its Eurng Luang brand to key markets in Japan and China. Dishes such as pad Thai, krapao and tom kha gai are also slated for export in frozen form. Varangkana Luerojvong, THAI Catering's director of marketing development, said kaeng kiew wan is a favourite of Japanese consumers and negotiations are under way to have the curries put on supermarket shelves in Japan. THAI is also looking to market the products in Shanghai. If the products are popular, the sales will be expanded to other Chinese cities. <br/>