The Weather Company is stepping up its use of artificial intelligence, rolling out services it says will help the airline industry better predict and respond to weather systems, such as turbulence and lightning strikes, on individual flights. The company says its new AI-based services can be tailored to the business models of individual airline customers with prescriptions for flight changes, crew rescheduling, fuelling plans and runway configurations. The goal is “to tie the probabilities to business outcomes,” said Mary Glackin, senior VP at Weather Company. For airlines, the right data about weather can be a competitive advantage. Avoiding flight delays improves the customer experience and helps airlines keep down extra fuel and personnel expenses, which can amount to millions for any given year. <br/>