Delta may significantly lower fares on transatlantic flights

Delta Air Lines is considering offering inexpensive fares on transatlantic flights to compete with ultra-LCCs, a company executive said. Competition from foreign LCCs was cited as one reason the airline’s revenue from transatlantic flights has been down. Delta president Glen Hauenstein said the airline is looking at its service to ensure that the airline is supplying what the public wants to buy. Hauenstein said: "What we know is Delta has a very, very strong brand and much stronger than some of the ultra-low-cost carriers, and that people would prefer to fly with us than they would on some of the unknown non-brand names. But in many cases we don't have similar configuration, mixes, product offerings, and I think that's where we're going to be looking.” <br/>