Alitalia launches new strategy aimed at cutting costs
Alitalia has launched a new strategy aimed at cutting costs, as a previous plan to turn around the airliner has failed to stem its losses. After 2 years of intense work to turn around a company that was on the brink of bankruptcy, Alitalia said Thursday that further cost cuts are needed. Without such efforts, “Alitalia has no future,” said CE Cramer Ball. “The next two months are crucial for Alitalia,“ said Ball. ”It’s vital that all the main stakeholders…accept radical changes that we need." After years of political interference and disastrous management, Alitalia hit bottom in 2014. Etihad then scooped up a 49% stake in the carrier for less than E400m. Since then, it has expanded the carrier’s routes, redesigned the interiors of its aging fleet and retrained most of its staff. But the effort wasn’t enough. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-12-23/sky/alitalia-launches-new-strategy-aimed-at-cutting-costs
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Alitalia launches new strategy aimed at cutting costs
Alitalia has launched a new strategy aimed at cutting costs, as a previous plan to turn around the airliner has failed to stem its losses. After 2 years of intense work to turn around a company that was on the brink of bankruptcy, Alitalia said Thursday that further cost cuts are needed. Without such efforts, “Alitalia has no future,” said CE Cramer Ball. “The next two months are crucial for Alitalia,“ said Ball. ”It’s vital that all the main stakeholders…accept radical changes that we need." After years of political interference and disastrous management, Alitalia hit bottom in 2014. Etihad then scooped up a 49% stake in the carrier for less than E400m. Since then, it has expanded the carrier’s routes, redesigned the interiors of its aging fleet and retrained most of its staff. But the effort wasn’t enough. <br/>
