Ryanair, Norwegian topple European aviation’s old order

Aggressive growth strategies at Europe’s leading discount carriers are poised to overthrow the region’s established airline order. Ryanair, already Europe’s top low-cost operator, boosted its passenger tally 15% to 117m in 2016, a figure that’s set to give it the biggest annual tally of any carrier in the region, ahead of Lufthansa, which reports numbers next week. Norwegian Air Shuttle attracted 29.3m passengers last year, it said Thursday, a 14% increase that’s likely to put it ahead of SAS for the first time. SAS also posts figures next week. And Wizz Air, grew numbers 19% to 23m as it added more destinations in the west of the continent. Discount specialists are piling on passengers using bargain-basement pricing even as a sluggish European economy and the threat of terror attacks acts as a brake on demand. <br/>
Bloomberg
https://www.bloomberg.com/news/articles/2017-01-05/rise-of-ryanair-norwegian-eclipses-europe-s-old-airline-order
1/5/17