Zimbabwe, Ethiopia Airlines to engage in joint ventures

Zimbabwe and Ethiopian Airlines will this year engage in various joint marketing initiatives aimed at promoting the country’s tourism sector in the Spanish and Portuguese markets. This was revealed by Ethiopian Airlines area manager for Spain and Portugal, Alemu Bekele. “We see a lot of potential in the Madrid-Victoria Falls route so it is our undertaking to nurture and develop this route together with them. We are planning on having roadshows particularly in Spain and Portugal”, he said. Zimbabwe Tourism Authority CE, Karikoga Kaseke, expressed gratification at how Ethiopian Airlines has continued to respond to the aspirations of Zimbabwe’s tourism sector. “We are optimistic that close co-operation will yield more results for mutual benefit," he said. <br/>