TAA widens lead over budget rivals
Thai AirAsia (TAA) has bolstered its leadership in Thailand's domestic air travel business with a further gain in market share last year. TAA increased its share of total domestic passenger traffic to 29.5% last year, up from 28.5% the previous year, to reflect its aggressive expansion. Arch rival Nok Air ranked second, with its market share slipping to 20.3% from 24.8% in 2015 as the airline experienced market turbulence. The most critical event for Nok Air was a pilot shortage, triggered by the February exodus of pilots after a bitter organisational dispute that led to a mass cancellation of flights and dented the carrier's reputation. Thai Lion Air increased its share to 18.7% from 13.9% as the carrier strengthened its position, according to combined figures from AoT. THAI Smile, increased its share to 10.5% from 8.7%. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-02-23/unaligned/taa-widens-lead-over-budget-rivals
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TAA widens lead over budget rivals
Thai AirAsia (TAA) has bolstered its leadership in Thailand's domestic air travel business with a further gain in market share last year. TAA increased its share of total domestic passenger traffic to 29.5% last year, up from 28.5% the previous year, to reflect its aggressive expansion. Arch rival Nok Air ranked second, with its market share slipping to 20.3% from 24.8% in 2015 as the airline experienced market turbulence. The most critical event for Nok Air was a pilot shortage, triggered by the February exodus of pilots after a bitter organisational dispute that led to a mass cancellation of flights and dented the carrier's reputation. Thai Lion Air increased its share to 18.7% from 13.9% as the carrier strengthened its position, according to combined figures from AoT. THAI Smile, increased its share to 10.5% from 8.7%. <br/>
