United Airlines is — increasingly — a contender on social media platforms

United Airlines is a strong presence on social media platforms. That's among the revelations contained in the 2017 Airline Report from NetBase, a global social analytics firm. The 2017 report also found United Airlines to be the most intensely loved brand among some 60 global carriers included in the annual study. Of all the airlines tracked in the survey, United landed in second place in the 2017, behind JetBlue. The report's social media rankings are determined by several key criteria — volume of conversation, awareness (as a measure of earned impressions), reach (a measure of owned impressions) net sentiment and brand impression. The new NetBase report also includes a so-called "Love List" of the world's most intensely-loved brands. And on that list, United wound up in first place. <br/>