Virgin Australia unveils Australia-Hong Kong flights, opening China route

Virgin Australia, the country's No. 2 airline, said it would run five return flights a week between the city of Melbourne and Hong Kong, making good on previously disclosed plans to tap the lucrative Chinese travel market. The airline, 10%-owned by British entrepreneur Richard Branson, identified China as a target growth market in mid-2016 when it took on China's HNA Innovation Ventures and China's Nanshan Capital Holdings as major shareholders. The announcement of the new flights, the first for Virgin to greater China, came a day after Virgin said it obtained Australian preliminary regulatory clearance to operate those routes. "Virgin Australia's entry into Hong Kong and greater China is a key pillar of our international strategy, allowing us to tap into Australia's fastest growing and most valuable inbound travel market," Virgin CEO John Borghetti said. A proposed alliance between Virgin Australia, HNA and Hong Kong Airlines will let Virgin customers connect via Hong Kong to 13 destinations in mainland China, while travelers on Hainan Airlines, Hong Kong Airlines, Capital Airlines and Tianjin Airlines can join Virgin Australia's Australasian network, Virgin Australia said.<br/>