British Airways boosts premium passengers’ experience

British Airways has announced a series of enhancements to both its ground and inflight service, primarily for premium cabin passengers. The moves will widen the gulf between the front of the aircraft and the economy cabin; BA scrapped complimentary food and drink on short-haul services at the start of this year, opting for a buy-on-board system. It is also embarking on a “densification” program on some of its aircraft fleets. The carrier announced April 6 that it plans to invest GBP400m (US$500m) in its long-haul business class. This will cover improvements to catering in its business lounges at London Heathrow from June, new bed linen for its lie-flat seats (July) and inflight premium dining (September), which will feature on-board display carts from which passengers can choose freshly prepared starters and desserts. <br/>