Bangkok Airways explores next ‘boutique routes’
While cutting costs and frills has been the main strategy for small regional airlines in Asia’s increasingly crowded skies, Bangkok Airways has been playing a different game. Describing itself as a “boutique airline,” the midsize carrier boasts an extensive range of complimentary services such as airport lounges for all passengers, including those in economy, and hot meals on every flight, even for journeys that take less than an hour. Founded as a chartered flight operator in 1968 by Prasert Prasarttong-Osoth, the billionaire father of Puttipong Prasarttong-Osoth, now the company’s president, Bangkok Airways has gained a unique position over the years by developing a niche between international full service and low cost. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-05-01/unaligned/bangkok-airways-explores-next-2018boutique-routes2019
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Bangkok Airways explores next ‘boutique routes’
While cutting costs and frills has been the main strategy for small regional airlines in Asia’s increasingly crowded skies, Bangkok Airways has been playing a different game. Describing itself as a “boutique airline,” the midsize carrier boasts an extensive range of complimentary services such as airport lounges for all passengers, including those in economy, and hot meals on every flight, even for journeys that take less than an hour. Founded as a chartered flight operator in 1968 by Prasert Prasarttong-Osoth, the billionaire father of Puttipong Prasarttong-Osoth, now the company’s president, Bangkok Airways has gained a unique position over the years by developing a niche between international full service and low cost. <br/>
