WestJet names CE for new ULCC
WestJet has appointed Bob Cummings as EVP of its yet-to-be-named ULCC, which will launch late in 2017 or early 2018 with an initial fleet of 10 “high-density” Boeing 737-800s. Cummings has been with WestJet since 2005, with almost 11 years at the EVP level with a variety of responsibilities, the company said. He will be accountable for all aspects of this new venture, including planning, branding, pricing, product development and operationalisation. He will also continue to drive other key strategic initiatives for WestJet. He takes on the new role May 29. WestJet CE Gregg Saretsky had said previously that WestJet has grown “beyond its low-cost roots,” serving more than 100 destinations globally and now needs to offer a separate product to capture Canada’s most price-sensitive passengers.” <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-05-02/unaligned/westjet-names-ce-for-new-ulcc
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WestJet names CE for new ULCC
WestJet has appointed Bob Cummings as EVP of its yet-to-be-named ULCC, which will launch late in 2017 or early 2018 with an initial fleet of 10 “high-density” Boeing 737-800s. Cummings has been with WestJet since 2005, with almost 11 years at the EVP level with a variety of responsibilities, the company said. He will be accountable for all aspects of this new venture, including planning, branding, pricing, product development and operationalisation. He will also continue to drive other key strategic initiatives for WestJet. He takes on the new role May 29. WestJet CE Gregg Saretsky had said previously that WestJet has grown “beyond its low-cost roots,” serving more than 100 destinations globally and now needs to offer a separate product to capture Canada’s most price-sensitive passengers.” <br/>
