USC has a deal in place with United for Coliseum naming rights
For the first time in 94 years, the Los Angeles Memorial Coliseum will be known as something else. USC has a deal in place to sell the stadium’s naming rights to United Airlines. The name of the stadium has not been revealed, though Coliseum Commission President Mark-Ridley Thomas said he reviewed the agreement and said it is "gratifying to know that this historic landmark will always retain 'Memorial Coliseum' as a part of its name." The news was first reported by Sports Business Daily, which said United would pay $70m over 15 years. That would make it the most lucrative naming-rights deal in college football. A spokesman for United did not respond to a request for comment.<br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-05-19/star/usc-has-a-deal-in-place-with-united-for-coliseum-naming-rights
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USC has a deal in place with United for Coliseum naming rights
For the first time in 94 years, the Los Angeles Memorial Coliseum will be known as something else. USC has a deal in place to sell the stadium’s naming rights to United Airlines. The name of the stadium has not been revealed, though Coliseum Commission President Mark-Ridley Thomas said he reviewed the agreement and said it is "gratifying to know that this historic landmark will always retain 'Memorial Coliseum' as a part of its name." The news was first reported by Sports Business Daily, which said United would pay $70m over 15 years. That would make it the most lucrative naming-rights deal in college football. A spokesman for United did not respond to a request for comment.<br/>
