United Airlines makes clever (and technologically savvy) use of taxi cabs
United Airlines has come up with an unusually clever way to try and convince New York City residents that the carrier's major hub at Newark Liberty International in Newark, New Jersey really is more readily accessible than John F. Kennedy International, another principal New York area airport on Long Island where a number of international and long-haul domestic flights operated by United's competitors depart from daily. With the help of United's ad agency of record McGarryBowen New York, the airline has installed taxi tops on 125 cabs throughout the city that — in real time — showing the travel times from a cab's location to both JFK and Newark airports. Almost invariably travel times to Newark are notably shorter than those to JFK — usually at least 30 minutes shorter. Sometimes a lot more. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-06-20/star/united-airlines-makes-clever-and-technologically-savvy-use-of-taxi-cabs
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United Airlines makes clever (and technologically savvy) use of taxi cabs
United Airlines has come up with an unusually clever way to try and convince New York City residents that the carrier's major hub at Newark Liberty International in Newark, New Jersey really is more readily accessible than John F. Kennedy International, another principal New York area airport on Long Island where a number of international and long-haul domestic flights operated by United's competitors depart from daily. With the help of United's ad agency of record McGarryBowen New York, the airline has installed taxi tops on 125 cabs throughout the city that — in real time — showing the travel times from a cab's location to both JFK and Newark airports. Almost invariably travel times to Newark are notably shorter than those to JFK — usually at least 30 minutes shorter. Sometimes a lot more. <br/>
