Are you being served? Planemakers alter sales pitch to boost profit

Airbus and Boeing left the Paris Airshow with plans for ambitious growth in aviation services, as flattening demand for new jets and pressure to raise profit margins encourages planemakers to deepen their exposure to airline operations. The two largest planemakers set out their stalls at the air show in a series of announcements that could set them in competition with some of their suppliers and even some of the airlines that have ordered jets in recent years. The overlap reflects the complexity of the aviation market as it matures, leaving a large fleet of aircraft to service or upgrade and tens of thousands of people to train - all services that could in turn become tools to help sell even more jets. <br/>